PACKAGING
Design proposal for a range of tin cans for the VI ANFACO Design Award in collaboration with the Banco Sabadell Foundation and the brand Cata La Lata.
The design aims to highlight the quality of the product and give prominence to its origin. Thus, a "zoom in" is used on the texture of the product in each box: sardines in olive oil, light tuna in olive oil and pickled mussels.
These patterns occupy 3 sides of the box, and get the consumer's attention as well as present at a first glance the product and its nature. The objective is to give the impression to consumers that we are allowing them to closely analyze our product, to show confidence in its quality and production.
On the front face we can find the "complete" product, at all times using an illustrative and clean style that contributes to give value and elevate the brand. Accompanied by a simple and retro-inspired typographic choice, which does not fight in visual prominence with the prints.
These patterns occupy 3 sides of the box, and get the consumer's attention as well as present at a first glance the product and its nature. The objective is to give the impression to consumers that we are allowing them to closely analyze our product, to show confidence in its quality and production.
On the front face we can find the "complete" product, at all times using an illustrative and clean style that contributes to give value and elevate the brand. Accompanied by a simple and retro-inspired typographic choice, which does not fight in visual prominence with the prints.
