Social
PACKAGING
Packaging design for a special edition of three flavors of tea for a fictitious brand.
Tea is a fictitious brand of fair trade teas whose main values are the use of natural products, craftsmanship and agriculture and the transparency and ecology that they aim to transmit with their brand. The company emphasises the importance of community and closeness to both its employees and its customers, and the assignment was to develop a graphic proposal that would back up the brand's three best-selling flavours.
It is a special edition with a cylindrical cardboard packaging and a metallic interior. The illustrations will be placed around the body of the bottle and the cap will also be illustrated but only on the upper part.
It is a special edition with a cylindrical cardboard packaging and a metallic interior. The illustrations will be placed around the body of the bottle and the cap will also be illustrated but only on the upper part.
For the creation of the illustrations mainly Procreate, and Photoshop were used for the final artwork. First, it was designed the organisation of the elements on the packaging, taking into account the placement of the texts and the most visible areas, and then it was chosen the colour palette for each tea according to its ingredients and the spot colours.
The last step was to apply textures, relief and details to the composition to make the elements stand out and attract attention.
It was also decided to apply a special ink, as this is a limited edition, and a bronze Pantone was chosen for the tea preparation tools, to highlight the artisanal component for which this brand of tea is characterised.
The last step was to apply textures, relief and details to the composition to make the elements stand out and attract attention.
It was also decided to apply a special ink, as this is a limited edition, and a bronze Pantone was chosen for the tea preparation tools, to highlight the artisanal component for which this brand of tea is characterised.
Social