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Fashion editorial
For this project we worked with designer Elba Ruiz for a photo shoot in which her pieces, borrowed for the occasion, would be the protagonists.
For this project, we worked with the designer Elba Ruiz to carry out a photographic session in which her pieces, lent for the occasion, would be the protagonists.
The aim of the shoot was to be disruptive and call out the attention of the young people, and for that we chose to show a contradiction between the setting and the wardrobe, taking advantage of a sporting environment that would be beneficial to us thanks to its contrast, bold colours and patterns.
Even so, it was also intended to show that the "Elbba" garments were not so far from this world, since it aims to innovate in the field of formal and more elevated clothes with comfortable, versatile and clashing materials that allow great comfort in the day to day.
The aim of the shoot was to be disruptive and call out the attention of the young people, and for that we chose to show a contradiction between the setting and the wardrobe, taking advantage of a sporting environment that would be beneficial to us thanks to its contrast, bold colours and patterns.
Even so, it was also intended to show that the "Elbba" garments were not so far from this world, since it aims to innovate in the field of formal and more elevated clothes with comfortable, versatile and clashing materials that allow great comfort in the day to day.
This editorial tries to reach audiences who wish to get to know new designers and artistic movements, broadening the points of view and tastes in the world of fashion, regardless of their level of purchasing power. Gender ceases to be important, being accessible to men and women whose values are non-discriminatory and even conservative; there is only entry to an inclusive future that also values the quality of timeless, comfortable garments with the possibility of infinite possible combinations.
This project was carried out in collaboration with the Faculty of Fine Arts of the Complutense University of Madrid and together with a great team of professionals:
Art Direction, Photography & Edition - Alba Ramírez, Angelina Novikova and Lucía Heras
Models - Isabel Menks and Paula Acillona
This project was carried out in collaboration with the Faculty of Fine Arts of the Complutense University of Madrid and together with a great team of professionals:
Art Direction, Photography & Edition - Alba Ramírez, Angelina Novikova and Lucía Heras
Models - Isabel Menks and Paula Acillona
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